In this web spot for Kaiser beer, developed at Santa Transmedia and directed by Filipe Zapelini and Gustavo Gripe, I was responsible for the design of a few characters based on tv personalities involved in the campaign.
Também fui responsável pela direção de arte de alguns objetos usados nas cenas de live-action, dirigidas por Gustavo Gripe. A primeira imagem é o projeto de uma máquina de corte desenvolvido na etapa de pré-produção; a segunda imagem (extraída do vídeo final) retrata a máquina pronta.
I was also responsible for the art direction of a couple of objects used in the live-action scenes, directed by Gustavo Gripe. The first image below shows the design of a cutting machine; the second image shows the finished product, as seen in a still from the finished video.
